COUTURE: What was the inspiration behind your collection and what elements are you most excited to share? JUSTIN ALEXANDER: The inspiration this season is pure sophistication. The use of elegant laces, fine silks and vintage details are the handwriting that customers have come to know about Justin Alexander.
COUTURE: How do you present your collection to the press vs retailer? JUSTIN ALEXANDER: For our retailers, we know how their time is limited so we showcase all our new designs on mannequins. They love this! For the press- we have them pick their favorites and we have a model on site for them to photography. Best of both worlds!
COUTURE: What trends are you currently loving and how did you incorporate them into your Fall 2013 line? JUSTIN ALEXANDER: The trend we are loving are diverse necklines. The Justin Alexander has incorporated Queen Anne, Sabrina, Bateau necklines into this new collection.
COUTURE: Bridal Fashion Week may only last 7 days but proper preparation take weeks and sometimes months! What steps have you taken this market? JUSTIN ALEXANDER: We take months in the preparation before market. The Justin Alexander collections are finely tailored to make sure they are perfect for our retailers. This season we have had custom mannequins for Justin Alexander Signature!
COUTURE: What is the main goals you want to accomplish this market? JUSTIN ALEXANDER: Every market our major goal is for our stores the love the collection as well as our company.
COUTURE: There are many bridal markets to choose from across the globe. What brings you to New York Bridal Fashion Week and more specifically COUTURE? JUSTIN ALEXANDER: There is no other place like NY Bridal Fashion Week. We love Couture because it allows us to have an intimate setting to showcase our collections and spend time with our customers.